What does "five per city" actually mean?

TradeCraft Builds accepts a maximum of five contractors per trade in each metropolitan area — five plumbers, five HVAC contractors, five electricians, and so on. Once the fifth slot in a trade fills, we stop selling that trade in that city permanently. Direct competitors cannot buy in afterward.

Who builds the website?

The senior team at Fifty & Five — the same agency that has built 222+ brands since 2008, including work in adjacent categories for Appliance Parts Pros, UTI Transportation, and Enterprise Holdings. AI accelerates production; senior strategists and creatives lead every build.

Is this AI-generated or human-built?

Both, by design. Brand judgment, copy direction, creative review, and customer relationships stay with the senior team that has built 222+ brands over eighteen years. AI handles the throughput — site production from intake, schema and AEO entity work, directory submissions across 40+ platforms, review automation, and monthly performance reports. The operating model is what makes a ten-day sprint at this price point possible without compromising on craft.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization is the discipline of structuring a brand so that AI assistants — ChatGPT, Perplexity, Google AI Overviews, Claude — cite it when answering buyer questions. When a homeowner asks "who is the best plumber in Orlando?", the AI returns a short list of named businesses. AEO engineers your presence to be one of them.

How long does the build take?

Ten calendar days from the moment intake is completed. Monopoly tier ships in seven. If the site is not live within ten days, the setup deposit is refunded in full.

What happens if I cancel?

The exclusive slot opens to the next contractor on the waitlist for that trade in that city. Cancellation is straightforward — we make it easy by design. The structural consequence is that the territory passes to a competitor, which is the intended retention mechanism of the model.

Is the setup deposit refundable?

The setup deposit is applied to the first month of service. If we do not deliver the live site within ten days of completed intake, the deposit is refunded in full.

How is this different from Angi, Thumbtack, or HomeAdvisor?

Lead marketplaces sell the same lead to three to five contractors at once; close rates run below 15%. TradeCraft Builds builds a property the contractor owns — domain, site, reviews — where leads arrive uncontested. Close rates typically run 40–60%.

What is included in the social media add-on?

For $299/month, the Fifty & Five social team produces and publishes twelve posts per month across Facebook, Instagram, and Google Business Profile. Captions written in the contractor's voice, approved monthly in five minutes.

A trade brief

Marketing for general contractors.

Done-for-you websites, local SEO, and AI-search visibility for residential general contractors. Five GCs per city. Built for the portfolio-driven, multi-stakeholder sales cycle.

The Market

Why this trade, this way.

General contracting is the highest-ticket residential trade, with multi-stakeholder decisions (often homeowner + spouse + sometimes architect), longer consideration windows, and a sales cycle measured in weeks not hours. Portfolio depth, trust signals, and named past clients are the entire conversion. The wrong site disqualifies a GC before the first call.

How We Build for General Contractors

What we structure differently.

We build a portfolio-heavy site architecture — every project gets its own case study page with budget transparency where appropriate, neighborhood references, and named-client testimonials. AEO entity work positions you in the consideration set for "best general contractor in [neighborhood]" queries. License, insurance, and bond status are prominent.

Search patterns we optimize for

general contractor [city]home addition contractor [neighborhood]kitchen remodel [city]home renovation [neighborhood]custom home builder [city]

Availability

General Contractors — current availability.

Five general contractors per city. Once a city locks for general contracting, it stays locked.

Central Florida

Orlando

5of 5 open

General Contracting in Orlando

Seminole County, FL

Lake Mary / Sanford

4of 5 open

General Contracting in Lake Mary

West Orlando Metro

Windermere / Kissimmee

5of 5 open

General Contracting in Windermere

Tampa Bay

Tampa

4of 5 open

General Contracting in Tampa

Northeast Florida

Jacksonville

5of 5 open

General Contracting in Jacksonville

South Florida

Miami / Fort Lauderdale

5of 5 open

General Contracting in Miami

Carolinas

Charlotte

4of 5 open

General Contracting in Charlotte

Georgia

Atlanta

5of 5 open

General Contracting in Atlanta

DFW Metroplex

Dallas–Fort Worth

4of 5 open

General Contracting in Dallas

Gulf Coast

Houston

4of 5 open

General Contracting in Houston

Valley of the Sun

Phoenix

5of 5 open

General Contracting in Phoenix

Colorado Front Range

Denver

5of 5 open

General Contracting in Denver

FAQ — General Contracting

Questions specific to this trade.

How do you handle the portfolio for a contractor with limited project photos?

Honestly. We work with what you have — if the portfolio is six projects, we present six projects with depth, not pad with stock imagery. We brief photographers locally if you want to add more, and the senior team writes the project case studies from your notes.

Will the site reference budget ranges for past projects?

Where you are comfortable with it, yes. Budget transparency on past projects is the single highest-converting trust signal we see for GCs, because it pre-qualifies the homeowner and disqualifies the curious ones who waste your time.

How important are named-client testimonials for general contractors?

More important than for any other trade. A named, dated, neighborhood-specific testimonial from a past client closes business that no amount of marketing copy can. We build the workflow to collect them automatically after every project completes.

Reserve your city for
general contracting.

Five general contractors per city, then the trade closes. Pick your city before someone else does.

See Pricing View All Cities

Marketing for general contractors.

Why this trade, this way.

What we structure differently.

General Contractors — current availability.

Questions specific to this trade.

Reserve your city for general contracting.

Reserve your city for
general contracting.